Are You Letting AI Ruin Your Reputation as a Financial Services Pro?

Do me a quick favor. Go to Google and search this string:

finance + "in today's fast-paced world" "not just about"

Here's what I got:

🚩 Financial advisor: In today's fast-paced world, financial stress is an overwhelming burden many employees carry with them every day. It is not just about the dollars and cents; it is about peace of mind and the ability to focus on work without the constant worry of financial woes.

🚩 Financial therapist: In today’s fast-paced world, there are no conversations about “the human side of money.” Finance is not just about dollars and cents; it’s about people – us – and our emotions, aspirations, and mental well-being.

🚩Financial planner: In today's fast-paced world, managing finances effectively is more critical than ever. It’s not just about budgeting or investing; it’s a comprehensive approach to managing your finances in a way that supports your long-term well-being and security.

Now, what're the odds the first three results just happened to have the same stroke of genius, the same muse, that created nearly identical opening lines?

Well, if you've read enough AI content, you know the answer. But is this hurting your chances to attract clients or investors before they even hit the consideration phase of your funnel?

This isn't about maximizing your SEO opportunities, even though we know Google's ongoing updates and initiatives increasingly punish low-quality AI content like this.

It's about trust and authority. If you're taking a transparently lazy, cookie-cutter approach to content creation at the top of your funnel - half-assing client acquisition, in other words - does that bode well for client experience down the road?

If you can't be bothered to put your own thoughts on paper, how involved will your approach toward managing client money be? Worse yet, people increasingly notice when AI content is AI content, meaning you're turning away the people you likely want to attract most: discerning, intelligent, and engaged clients or investors.

Not every potential client will catch it, but the ones that do and ultimately disengage immediately are probably squarely in the middle of your target audience.

You're busy, of course. And turning your years of knowledge and experience into something relatable and understandable to a lay audience is tough. I get it, really.

But turning to AI-churn-and-burn content is the best way to lose clients before they're even on your radar.