I was a speaker at Breakfast 2.0 in Vigo in Spain last week. Althought it was a travel social media event and I was talking about Europe a la Carte, my travel blog. I still believe that a lot of what I said about social media pertains to any industry.
My presentation stressed that social media is about communication. It can made to sound very complex and technical but that shouldn't be the case. It's about brands and organisations communicating with the people who use their products and services.
I examined whether I am using social media effectively to communicate with users of my product, i.e. readers of the Help Me To Save personal finance blog.
The main form of my communication with readers is through my blog posts. I don't get many comments; those I have received are mainly from other personal finance bloggers.
On Twitter, most of my communication is with other bloggers, rather than with readers.
Communication with other bloggers is very important, as we can exchange ideas and help promote each other's blogs/sites.
I'm not sure if I need to think of ways of increasing communcation with non-bloggers, or if non-bloggers just aren't that interested in communication if they find information which is useful to them in my blog posts.
It seems I'd be better spending more time writing useful content for Help Me To Save and less time on Twitter.
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